FEATURES OF CRISIS MANAGEMENT IN MODERN CONDITIONS

Abstract

Purpose jf the study The article examines the features of crisis management in modern economic conditions. In the theoretical part of the work, the basic concepts of crisis management are considered, including its principles, key methods (financial, marketing, production, personnel, management) and the phased dynamics of the development of crisis phenomena — from the pre-crisis state to the stage of insolvency. Special attention is paid to the external and internal conditions in which the anti-crisis strategy is being implemented: high market volatility, sanctions restrictions, disruption of logistics chains, as well as organizational and resource constraints of the enterprise itself. Based on the analysis of domestic and foreign cases, it is shown that effective crisis management requires not only traditional measures (cost reduction, debt restructuring), but also adaptation of the business model, digitalization of processes and flexible personnel policy. A comparison of Russian and international practices makes it possible to identify universal patterns and national-specific features of anti-crisis response.