Mechanisms for Managing the Competitiveness of Enterprises Engaged in Foreign Economic Activity under Conditions of Global Transformations

Abstract

The article examines modern mechanisms for managing the competitiveness of enterprises involved in foreign economic activity in the context of global transformations. The key factors affecting their positions in international markets, such as digitalization, changes in global value chains, and increased competition, are analyzed. A comprehensive system of management mechanisms adapted to current challenges is proposed, including strategic, organizational, and functional elements. Special attention is given to tools for increasing the flexibility and adaptability of enterprises in an unstable global environment. The presented recommendations enable foreign economic enterprises to effectively respond to external challenges and create sustainable competitive advantages.