Digital Transformation and the Use of Artificial Intelligence in Entrepreneurship

Abstract

The article is devoted to the role of digital transformation as a key factor in the evolution of modern business, with a focus on the transformative potential of artificial intelligence (AI). It explores the impact of digital innovation on corporate culture, business models and competitive advantage. The importance of developing an adaptive social contract to mitigate the risks associated with AI-driven automation is highlighted. Practical examples based on the experience of a number of innovative companies illustrate the potential of AI to optimize operations, improve user experience, and create advanced solutions that radically change approaches to work organization and education.