Modern approaches to strategic planning of foreign economic activity in the context of digital transformation

Abstract

The article considers modern approaches to strategic planning of foreign economic activity of the enterprise in the conditions of digital transformation. The key aspects of digital technologies application in international trade are analyzed, including the use of analytical platforms, supply chain management systems and CRM-systems. The main challenges associated with the integration of digital solutions are highlighted, and methods to overcome them are proposed. Emphasis is placed on the role of digitalization in improving the competitiveness of enterprises and adapting their strategies to changes in the external environment. Special attention is paid to the practice of application of digital technologies by Russian enterprises.