DIRECTIONS FOR MARKETING DEVELOPMENT: CHALLENGES OF DIGITALIZATION

Authors

  • "BLIZKAYA D.M. Author
  • Oreshina D.M. Author

Keywords:

маркетинг, цифровизация, интернет-маркетинг, бренд, реклама, лояльность

Abstract

The article examines the trends in the development of Internet marketing, its advantages, as well as the main directions of its development. The author proves that an innovative approach in the implementation of marketing activities is its digitalization. Channels and basic methods of digital marketing are characterized.

Published

2024-07-15

Issue

Vol. 4 No. 7 (2024)

Section

Статьи

How to Cite

D.M. "BLIZKAYA, D.M. O. DIRECTIONS FOR MARKETING DEVELOPMENT: CHALLENGES OF DIGITALIZATION // PRAVED: Legal Regulation and Administration of Foreign Economic Activity. 2024. Vol. 4, no. 7.