The role of advertising in promotion in international markets

Abstract

The article examines the role of advertising in promoting products in international markets. Particular attention is paid to taking into account cultural and national characteristics, innovative approaches, and examples of successful advertising campaigns of global brands. The analysis shows that advertising not only helps to increase sales, but also forms long-term consumer loyalty, strengthening the competitive advantages of companies. A conclusion is made about the importance of adaptation and creativity in global advertising strategies.