Theoretical aspects of the mechanism of formation of competitive advantages of an enterprise when entering the foreign market

Abstract

The article discusses the theoretical aspects of the mechanism of formation of competitive advantages of an enterprise when entering the foreign market. The main approaches to determining competitive advantages and the mechanisms of their formation are analyzed, and also examines the factors affecting the competitiveness of enterprises in the context of globalization. Special attention is paid to strategies and methods that companies can use to create sustainable competitive advantages in international markets. The article will be useful for researchers, practitioners and anyone interested in international competition and enterprise development.