ANALYSIS OF THE ENTERPRISE’S MOTIVATIONAL POLYCY AND ASSESSMENT OF ITS IMPACT ON ORGANIZATIONAL PERFORMANCE IN THE CONTEXT OF INTERNATIONAL BUSINESS

Abstract

The article is dedicated to the analysis of the motivational policy and the assessment of its impact on the organization’s performance in the context of international business. The study aims to address the problem of the discrepancy between the theoretical foundations of motivation and their practical implementation in an international environment. The methodological basis includes motivation and personnel management theories adapted to global market conditions. The main results show that the right motivational policy enhances the productivity and competitiveness of the enterprise in the international arena. The conclusions of the study confirm the necessity of adapting motivational strategies for successful operations in a global business environment.