FORMATION OF THE MARKETING STRATEGY OF THE ENTERPRISE PJSC "MOBILE TELENETWORKS" WHEN ENTERING A FOREIGN MARKET

Abstract

The main marketing strategies when enterprises enter foreign markets are considered. Threats and restrictions on the enterprise's entry into the foreign market have been identified. The problems and trends in the development of the Russian telecommunications market are identified. The most attractive direction for the development of international activities for the Russian telecommunications company under study is proposed