MANAGEMENT OF THE MARKETING COMMUNICATIONS SYSTEM OF THE ENTERPRISE-THE SUBJECT OF FOREIGN ECONOMIC ACTIVITY

Authors

  • Pogodin N.V. Author
  • Pperesadko A.N. Author
  • Chipishko K.V. Author

Keywords:

маркетинговые коммуникации, маркетинговая политика, предприятие, механизм управления системой маркетинговых коммуникаций, кастомизация

Abstract

The article discusses issues related to the management of the company's marketing communications system. The problems of using marketing communications by domestic enterprises have been studied. The general priority directions, tasks and elements of marketing communications are highlighted. The key directions of the company's marketing policy have been identified as the main strategic use of the company's marketing communications. The mechanism of effective management of the company's marketing communications system is proposed.

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Published

2024-06-15

Issue

Vol. 4 No. 6 (2024)

Section

Статьи

How to Cite

N.V. P., A.N. P., K.V. C. MANAGEMENT OF THE MARKETING COMMUNICATIONS SYSTEM OF THE ENTERPRISE-THE SUBJECT OF FOREIGN ECONOMIC ACTIVITY // PRAVED: Legal Regulation and Administration of Foreign Economic Activity. 2024. Vol. 4, no. 6.