THE ESSENCE AND PROCESS OF STRATEGIC MANAGEMENT

Abstract

This article examines the essence and process of strategic management in organizations in a modern dynamic environment. It has been established that strategic management is a key element of successful business management, including corporate, business, functional and operational strategies. The importance of the strategic vision and mission is revealed, as well as the characteristics of the goals that organizations should pursue. The article emphasizes that strategic management ensures adaptation to change and promotes sustainable development in a competitive environment.