SOCIOLOGICAL METHODS AND THEIR ROLE IN A COMPREHENSIVE ASSESSMENT OF ORGANIZATIONAL IMAGE MANAGEMENT

Authors

  • Laryukhin I.A. Author

Keywords:

организация, имидж, управлени, е имиджевая иерархия, социологические методы

Abstract

In modern operating conditions, the effectiveness of managing the image of an organization is a rather complex and uncertain process. The article discusses qualitative and quantitative methods for studying the management of an organization's image, taking into account the influence of modern operating conditions

Published

2023-05-15

Issue

Vol. 3 No. 5 (2023)

Section

Статьи

How to Cite

I.A. L. SOCIOLOGICAL METHODS AND THEIR ROLE IN A COMPREHENSIVE ASSESSMENT OF ORGANIZATIONAL IMAGE MANAGEMENT // PRAVED: Legal Regulation and Administration of Foreign Economic Activity. 2023. Vol. 3, no. 5.