INCREASING THE EFFICIENCY OF A FOREIGN TRADE ENTERPRISE

Abstract

This article discusses conceptual approaches to foreign economic activity: the fundamentals of the theory of competitive advantages by M. Porter, the classical theory of international trade by A. Smith and D. Ricardo. The essence of the company's foreign economic activity and its effectiveness in the context of the increasing role of international trade are determined. It is proved that the improvement of product quality determines the increase in the efficiency of a foreign trade enterprise as a whole.