THE STUDY OF THE ESSENCE AND SIGNIFICANCE OF THE MARKETING STRATEGY OF THE COMPANY'S PENETRATION INTO FOREIGN MARKETS

Authors

  • Katrich D.R. Author

Keywords:

маркетинговая стратегия, внешнеэкономическая деятельность, международный рынок

Abstract

The article considers the main elements of a marketing strategy, presents its classification, in particular, options for international strategies used by companies in the context of activities on a global market scale, and determines the relationship between a product strategy and the level of coverage of international markets.

Published

2023-04-15

Issue

Vol. 3 No. 4 (2023)

Section

Статьи

How to Cite

D.R. K. THE STUDY OF THE ESSENCE AND SIGNIFICANCE OF THE MARKETING STRATEGY OF THE COMPANY’S PENETRATION INTO FOREIGN MARKETS // PRAVED: Legal Regulation and Administration of Foreign Economic Activity. 2023. Vol. 3, no. 4.