FEATURES OF ENTERPRISE MANAGEMENT IN CONDITIONS OF UNCERTAINTY

Abstract

In an unstable environment, risk and uncertainty are inherent in the process of entrepreneurial activity, because it is not possible with a sufficiently high level of accuracy to predict changes in the development trends of key market factors that have a direct impact on the functioning of domestic enterprises. The article deals with the issues of the influence of uncertainty on the activities of enterprises and highlights the features of making managerial decisions in these conditions.