FORMATION OF THE COMPANY'S SALES POLICY IN FOREIGN MARKETS

Authors

  • Babanina T.K. Author
  • Kepin A.V. Author

Keywords:

сбыт, сбытовая политика, сбытовая деятельность, функции сбытовой политики, стратегии сбытовой деятельности

Abstract

The issues of formation and maintenance of an effective marketing policy of the enterprise in foreign markets are considered. The factors influencing the formation of the marketing policy of the enterprise are determined. The relevance of improving the marketing policy of the enterprise in terms of entering foreign markets is substantiated.

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Published

2022-03-15

Issue

Vol. 2 No. 3 (2022)

Section

Статьи

How to Cite

T.K. B., A.V. K. FORMATION OF THE COMPANY’S SALES POLICY IN FOREIGN MARKETS // PRAVED: Legal Regulation and Administration of Foreign Economic Activity. 2022. Vol. 2, no. 3. P. 88–98.