BRAND FORMATION AS A MODERN METHOD OF INCREASING THE ATTRACTIVENESS OF DESTINATIONS

Authors

  • Meleshko V.V. Author
  • Petrunina M.A. Author
  • Troshchina M.V. Author

Keywords:

территориальный брендинг, бренд, имидж, маркетинговые инструменты, туризм, туристическая отрасль, стратегический подход

Abstract

The influence of branding on increasing the tourist attractiveness of destinations is considered. The factors influencing the formation of an effective brand and image are listed. The main problem of forming and promoting a brand of destinations to attract tourists is revealed. The stages of a strategic approach to creating an effective destination brand are described.

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Published

2022-03-15

Issue

Vol. 2 No. 3 (2022)

Section

Статьи

How to Cite

V.V. M., M.A. P., M.V. T. BRAND FORMATION AS A MODERN METHOD OF INCREASING THE ATTRACTIVENESS OF DESTINATIONS // PRAVED: Legal Regulation and Administration of Foreign Economic Activity. 2022. Vol. 2, no. 3. P. 33–40.