IMPROVING THE COMPETITIVE STRATEGY OF THE ENTERPRISE ON THE EXAMPLE OF DONKO LLC

Authors

  • Dudin N.P. Author

Keywords:

Конкурентная стратегия, Менеджмент, Конкуренция, Кондитерские предприятия, Менеджмент внешнеэкономической деятельности

Abstract

The article analyzes confectionery enterprises, which are the main representatives of this business in the Donetsk People's Republic, compares their competitive advantages and studies their competitive strategies. Also, the article proposes measures that may affect the strategy of the «DONKO» LLC enterprise considered as an example, which can subsequently improve the company's position in the market.

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Published

2022-02-15

Issue

Vol. 2 No. 2 (2022)

Section

Статьи

How to Cite

N.P. D. IMPROVING THE COMPETITIVE STRATEGY OF THE ENTERPRISE ON THE EXAMPLE OF DONKO LLC // PRAVED: Legal Regulation and Administration of Foreign Economic Activity. 2022. Vol. 2, no. 2. P. 106–114.