CORPORATE SOCIAL RESPONSIBILITY AS A MARKETING TOOL FOR COMPANY PROMOTION

Authors

  • Senchuk N.S. Author
  • Yakovenko A.R. Author

Keywords:

корпоративная социальная ответственность, маркетинг, компания, социальный маркетинг

Abstract

This article is devoted to the introduction of corporate social responsibility concepts into the marketing strategies of international companies, the implementation of which has its own social significance and economic benefits for the company and its management as a whole.

Published

2022-02-15

Issue

Vol. 2 No. 2 (2022)

Section

Статьи

How to Cite

N.S. S., A.R. Y. CORPORATE SOCIAL RESPONSIBILITY AS A MARKETING TOOL FOR COMPANY PROMOTION // PRAVED: Legal Regulation and Administration of Foreign Economic Activity. 2022. Vol. 2, no. 2. P. 68–79.