DEVELOPMENT OF MECHANISMS FOR MANAGING SALES ACTIVITIES OF AN EXTERNALLY ORIENTED ENTERPRISE: THE THEORETICAL ASPECT

Abstract

The article is devoted to the consideration of the problematic development of mechanisms for managing the sales activities of an externally oriented enterprise. The approaches to the definition of the concepts of «sales activity» and «sales activity management mechanism», as well as the functions of the sales activity management mechanism, are studied. The stages in the development of a mechanism for managing the marketing activities of the enterprise are substantiated. The classification of methods for assessing the effectiveness of the management of the company's sales activities is given. The stages of a comprehensive assessment of the mechanism of management of the sales activity of the enterprise are determined.