THE DIRECTION OF IMPROVING THE MARKETING SUPPORT OF THE ENTERPRISE-THE SUBJECT OF FOREIGN ECONOMIC ACTIVITY (ON THE EXAMPLE OF NPO YAMZ LLC

Abstract

An analysis of the marketing support of an enterprise-subject of foreign economic activity has been carried out using the methods of PEST-analysis and SWOT-analysis. The identified problems at the enterprise made it possible to formulate directions for improving the marketing support of the enterprise-subject of foreign economic activity, these are the choice of an effective strategy for the development of marketing activities, the improvement of the enterprise's product policy, the distribution system and the policy of product promotion, as well as the revision / addition of the marketing strategy.