FUNDRAISING TECHNOLOGIES IN SOCIAL MARKETING

Abstract

This article is devoted to topical issues in the social sphere of society, which is undergoing significant changes, which is associated with the complication of the social and institutional structure of society, the diversification of subjects of social policy in the context of the economic crisis, the refusal of the state from total control of the social sphere and a change in the paradigm of social security. In these conditions, the question of finding and attracting resources, including material ones, becomes especially urgent. It seems necessary to study new financing technologies for solving social problems, one of which is fundraising.