THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN SHAPING THE COMPETITIVE ADVANTAGES OF AN ORGANIZATION

Abstract

The development of modern society is taking place against the background of serious socio-economic and environmental problems. As part of the social system, business has a significant impact on it. In this regard, more and more attention is paid to corporate social responsibility. The relevance of the research topic is due to many reasons. On the one hand, the usefulness of corporate social responsibility to society lies in solving problems of global and local development, building trust and sharing values. On the other hand, the value of corporate social responsibility for an organization lies in reducing the negative impact of its production activities, building the stability of the business in social and economic aspects, and increasing its intangible assets. Corporate social responsibility remains the main driving force behind good business results.