THE ROLE OF MARKETING IN THE CONTEXT OF THE TRANSFORMATION OF THE MODERN ECONOMY

Abstract

This article is devoted to topical issues in the global development and use of marketing in the context of the transformation of the modern economy, as a means of business development, customer-customer interaction and identifying the necessary needs of customers. Expanding the boundaries of national markets and the development of technologies give consumers the opportunity to choose those goods and services that best satisfy their needs. In particular, the active development of information technologies, the Internet and television allows consumers to receive a large amount of various information every day, thanks to which they become more selective.