FRANCHISING AS AN INTERNATIONAL STRATEGY FOR THE ENTRY OF RUSSIAN ENTERPRISES TO FOREIGN MARKETS

Abstract

The article considers franchising as one of the main ways for an enterprise to enter the foreign market. Currently, it is quite common not only abroad, but also in Russia. Franchising is available to every entrepreneur, regardless of the scope of the enterprise, whether it is the production of goods or the provision of services. It is less prone to risks, although it does not exclude them, but it is still more promising. The article also analyzes the main problems of franchising that may arise in Russia.