CORPORATE SOCIAL RESPONSIBILITY IN THE FORMATION OF THE ORGANIZATION'S COMPETITIVE ADVANTAGES

Abstract

This article is devoted to topical issues related to the introduction of the concept of corporate social responsibility in the activities of domestic enterprises and its impact on competitiveness. The basic concepts of the concept were considered, as well as the need to take CSR into account in the formation of the main strategy of the enterprise. The study identified the basic principles of corporate social responsibility, also considered the types of CSR and their main differences. The main competitive advantages that the organization has the opportunity to have after the introduction of the concept of corporate social responsibility were noted. The article also discusses the main risks that an enterprise assumes by introducing CSR principles into its activities