CONCEPTUAL BASIS SALES MANAGEMENT

Abstract

Based on the study of the existing mechanism of state regulation of the management of sales activities, its content, functions, tasks are considered, the elements included in the system of sales activities of the enterprise and the principles are disclosed, directions for improving the management of sales activities are also developed. The proposed directions will contribute to stimulating the management of sales activities, the implementation of sales activities at the enterprise, the organization of sales activities at the enterprise, increasing the efficiency of the functioning of the sales network at the enterprise. The complex of these recommendations will increase the possibility of using developments in research, educational and applied fields of activity.