A Comprehensive Approach to the Legal Support of an Enterprise's Advertising Activities

Abstract

This article discusses the need for a comprehensive approach to the legal support of an enterprise's advertising activities, which includes the systematization of the regulatory framework, the implementation of internal compliance mechanisms, the preliminary legal examination of advertising materials, the regulation of approval procedures, and the monitoring of compliance with ethical standards. Special attention is paid to identifying and classifying key legal risks, as well as developing measures to prevent and minimize them. It is shown that a comprehensive approach contributes to increasing the transparency and responsibility of advertising communication, strengthening consumer and partner trust, and reducing the likelihood of administrative sanctions and reputational losses.