Managing the Human Resource Potential of Enterprises Engaged in Foreign Economic Activity

Abstract

The article comprehensively examines modern approaches to managing the personnel potential of an organization, including strategic personnel planning, digital transformation of HR processes, and innovative methods of employee motivation and development. Special emphasis is placed on the analysis of effective tools for assessing personnel policy, the formation of a personnel reserve and the adaptation of personnel management to the challenges of the digital economy. Practical recommendations on optimizing HR strategies in a changing labor market are presented.