WAYS TO ENTER A COMPANY INTO FOREIGN MARKETS

Abstract

The strategic importance of the company's entry into foreign markets has been established in order not only to expand the geography of its activities, but also to achieve new opportunities and competitive advantages. It is determined that the process includes objective and subjective factors, such as global market trends and strategic decisions of the company. The advantages and disadvantages of various exit methods, including export, licensing and franchising, are analyzed in view of ensuring growth, competitiveness and long-term sustainability in the global economic environment.