THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE COMPANY'S IMAGE

Abstract

The importance of the company's image and its relations with society is a key aspect of the successful operation of any enterprise. In this paper, we will consider the impact of corporate social responsibility (CSR) on the company's image and relations with society, give examples of successful CSR implementation by both large global companies and small and medium-sized enterprises, analyze the positive and negative aspects of CSR implementation and offer recommendations for improving the image and relations with society through CSR.