MASLYAK, Kira D. THE «DARK SIDE» OF PERSONALIZATION: WHEN COLLECTING DATA FOR RETARGETING CAUSES IRRITATION AND REJECTION OF THE BRAND. Phenomenus, [S. l.], v. 3, n. 1, p. 11–19, 2026. Disponível em: https://ojs.owebs.ru/phenomenus/article/view/32003. Acesso em: 8 nov. 2026.