ANALYSIS OF THE TRANSFORMATION OF THE THEMATIC STRUCTURE OF INFORMATION SOURCES IN THE FIELD OF LOGISTICS AND AUTOMATION OF LOGISTICS PROCESSES

Abstract

Objective. To identify and analyze changes in the thematic structure of content of leading information sources in the field of logistics and automation of logistics processes for the period 2021–2026, to identify sustainable trends and assess their impact on the formation of the professional agenda. Materials and Methods. The study is based on methods of content analysis, comparative analysis, classification and monitoring of open data. The object of analysis was 26 information sources distributed across five categories: printed publications, audiovisual resources, electronic platforms, expert channels and corporate media. Artificial intelligence tools were used for data processing at the stage of primary categorization, followed by manual verification. Retrospective analysis was performed using archives of TGStat.ru and Socialblade for the period 2021–2026. Results. It has been established that a steady transformation of the thematic structure has occurred in the information field of logistics. The share of news content in Telegram channels decreased from 32% to 16% in 2021–2025, while the share of materials on automation technologies increased from 18% to 32% - +14 p.p., and the share of practical cases — from 15% to 25% - +10 p.p.. YouTube channels demonstrate similar dynamics: the share of technological content on ATI.SU Live increased from 20% to 40% over three years, on Logirus.TV — from 27% to 40%. Corporate VKontakte communities are characterized by a high differentiation of strategies, from 79% of image content to 25% of technological content. A methodological problem of insufficient transparency of metrics for printed publications, podcasts and some VKontakte communities has been identified. Conclusion. The information field of logistics is transforming into a polycentric ecosystem, where digital channels with high update frequency and pronounced expert specialization acquire a dominant role. The professional audience demonstrates a demand not for operational news, but for in-depth materials on automation technologies and practical cases. Video content is becoming the most popular format due to the depth of analytics and transparency of metrics. The obtained results are of practical importance for the development of communication strategies for logistics companies and evaluating the effectiveness of information sources.