INTEGRATION OF DIGITAL TECHNOLOGIES INTO STRATEGIC MANAGEMENT: OPTIMIZATION OF PROCESSES IN THE CONTEXT OF GLOBALIZATION

Abstract

The article substantiates that digitalization and globalization have become two key trends defining modern business processes today. In the context of the rapid development of information technology and increasing competition, companies are forced to constantly adapt and look for new management approaches. The integration of digital technologies into strategic management opens up the opportunity for companies to effectively optimize processes, improve the quality of their decisions and strengthen their positions in the global market. This article discusses the main aspects of the integration of digital technologies into strategic management and their role in optimizing business processes in the context of globalization.