APPROACHES TO THE ASSESSMENT OF BUSINESS ENTITIES’S CROSS-CULTURAL INTERACTIONS

Abstract

In this article, the problem of cross-cultural interactions was considered. The research is aimed at assessing the cultural differences of enterprises in the field of international business using methods of generalization, deduction, induction, analysis and synthesis. The study revealed the interdependence of national and organizational culture, considered examples of mistakes by large enterprises in cross-cultural activities, and assessed international activities using the example of cooperation between Russian and Chinese cultures.