ORGANIZATION OF ADVERTISING ACTIVITIES AT THE ENTERPRISE AND DEVELOPMENT OF MARKETING SOLUTIONS FOR ITS IMPROVEMENT

Authors

  • Tsyb U.V. Author

Keywords:

организация, рекламная деятельность, предприятие, маркетинговые решения, совершенствование, принципы, методы, эффективность, тенденции, инструменты

Abstract

The article deals with theoretical and methodological aspects of the organization of advertising activity at the enterprise and the development of marketing solutions for its improvement. The basic principles and methods in the selection of communication channels are given. Special attention is paid to modern trends and tools that help to increase the effectiveness of advertising activities at the enterprise.

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Published

2024-01-15

Issue

Vol. 1 No. 1 (2024)

Section

Статьи

How to Cite

U.V. T. ORGANIZATION OF ADVERTISING ACTIVITIES AT THE ENTERPRISE AND DEVELOPMENT OF MARKETING SOLUTIONS FOR ITS IMPROVEMENT // Phenomenus. 2024. Vol. 1, no. 1.