PRODUCT PLACEMENT ON THE INTERNET

Authors

  • Gorbach Ya.V. Author
  • Filippova K.D. Author

Keywords:

Интернет, реклама, скрытая реклама, реклама в кино, продвижение, технология продвижения, технология скрытой рекламы

Abstract

Тhis article discusses the technology of hidden Product Placement advertising, its key advantages and modern tools that help promote a brand, product, service on the Internet. There is analysis of the positive and negative qualities of the considered tools. Further prospects for the development of the industry are identified.

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Published

2024-01-15

Issue

Vol. 1 No. 1 (2024)

Section

Статьи

How to Cite

Ya.V. G., K.D. F. PRODUCT PLACEMENT ON THE INTERNET // Phenomenus. 2024. Vol. 1, no. 1.