MANAGEMENT OF THE MARKETING COMPLEX AT THE ENTERPRISE DEVELOPMENT STRATEGY

Abstract

This article analyzed the internal and external factors that influence the organization, and also, based on these factors, the most suitable development strategies were proposed, with all the positive and negative features. A recommendation was given to create a combined strategy for the enterprise, which included proposed strategies, recommendations for advertising activities, and Internet presence. The result of the work was the conduct of SWOT and PEST analyses, with the help of which the strengths and weaknesses of the organization, development opportunities and threats to the enterprise were discovered, and aspects of the external environment that have a strong impact on the enterprise were considered.