Deepfake: New Reality

Abstract

The objective of the academic paper is to investigate the impact of deepfake technology on modern society. To achieve the goal the following aims were set: to formulate the definition of deepfake and present the classification; to state proposals for reducing the negative influence of deepfake on modern society. The novelty of the study consists in identifying the issue of deepfake influence on modern society and developing approaches to its solution. The methodology of the work involves systematizing theoretical data, classifying, analyzing a complex of factors and forecasting. As a result, the authors provide a definition of deepfake technology, highlight its positive and negative aspects, as well as identify further trends of technological research and innovation in this area.