Communication Audit of the Company Petshop.ru

Abstract

This article discusses the company’s communications Petshop.ru, its social networks and image on the internet in general. It was possible to identify the direction of the network’s marketing strategy, which made it possible to evaluate the effectiveness of communications with consumers. The company’s social networks were analyzed, and search results were monitored. The statistics of user behavior in social networks, the evaluation of the goods of the online store were studied. In general Petshop.ru he has built a positive image and is popular with pet lovers. The reputation of the company as a whole is attractive, but there is something to work on. Within the framework of this work, shortcomings were identifid and recommendations were proposed to eliminate them, which will help the company increase customer loyalty and activity, as well as make the image of the network more integral.