Marketing Research of Preventive and Anti-Ageing Medicine in the Russian Federation

Authors

  • V. I. Dolya Северо-Западный институт управления Российской академии народного хозяйства и государственной службы при Президенте Российской Федерации Author

Keywords:

pro-health-медицина, anti-age medicine, medical services market, marketing, pro-health medicine

Abstract

The market of preventive and anti-age medicine belongs to the overall medicine market currently being developed in the Russian Federation. The Russian people have been increasingly concerned with the issues of healthy lifestyle, and preventing diseases to prolong the period of active body functioning.This tendency has been encouraged by both legislative measures and the global situation with the COVID-19 epidemic. The article presents a complex analysis of the major tendencies of development of preventive and anti-age medicine in the Russian Federation. The author identifies the key issues, and growth prospects of this segment of the healthcare services market.

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Published

2022-01-15

Issue

Vol. 8 No. velty (2022)

Section

Статьи

How to Cite

Dolya V.I. Marketing Research of Preventive and Anti-Ageing Medicine in the Russian Federation // Novelty. Experiment. Traditions. 2022. Vol. 8, no. velty. P. 16–20.