Creating a Positive Image of the Theater on the Internet (on the Example of St. Petersburg Theaters)

Abstract

The digitalization of society leads to significant changes in advertising and public relations. Traditional spheres of culture, such as theater, nowadays have to rethink the features of interaction with the audience and find innovative ways of communication techniques. The article considers the tools of image formation in the Internet on the example of St. Petersburg theaters. The official site and social networks are considered as fundamental communication channels of theater. The relevance of maintaining Internet pages on specific examples is analyzed.