Features of the Assessment and Formation of a Risk Management Strategy for Marketing Projects

Abstract

The article examines the features of the assessment and formation of a risk management strategy for marketing projects. Marketing, as one of the main areas of activity of the organization, has a strong infuence on the growth of profts, strengthening the role of the organization in the market and other indicators that affect the proftability of the enterprise. For this reason, the relevance and importance of developing a risk management strategy for marketing projects is growing. However, today Russian companies do not pay due attention to this area.Particular attention in the article is paid to the dependence of the organization’s proft growth on the correctness of work with marketing projects, from which it follows that it is especially important to study the assessment and form a risk management strategy for these projects.The specifcity of the risks of marketing projects is due to various factors that are discussed in the article.The purpose of this work is to identify the dependence of the effciency of the project team of marketing projects on the importance of assessing and forming a risk management strategy. To achieve this goal, it is necessary to solve such problems as identifying the relationship between marketing and risk management, as well as considering the main types of risks inherent in marketing projects, and the specifcs of forming a strategy for their management.