Theoretical Aspects of Nudging

Abstract

The subject of this article is to study the theoretical foundations of nudging application in the sphere of state and municipal administration. The purpose of the article is to expand the scope of its application, to identify the regularities and structure for its effective application, as well as the possibilities of its application at various levels of government.The article expands the range of understanding of na Jing and the prospects for its application and presents some universal rules for its effective application.The basis of this article is the research of the developers into this method, and the findings of individual researchers who were engaged in certain areas of the application of this method.