Роль и значение маркетинга в управлении развитием территории

Abstract

The development of the territory is possible in different directions and in different ways. One of these possible ways can be considered marketing. Marketing today plays an important role in the development of any territory, whether it is a country or a small city. Using the potential of marketing contributes to a better understanding of the needs of the territory, improving the proposed goods and services of the territory, forming the development potential and improving the analysis of the current socio-economic situation; setting a marketing development goal; selection of target markets (goods, services, labor, etc.); positioning of the territory and analysis of the total activity.