Системный подход к формированию имиджа Северо-Кавказского федерального округа

Abstract

The paper focuses on the current state analysis of the image of the Russian regions based on a set of criteria that are of particular importance for socio-economic development. The substantiation of the choice of a system approach in the formation of the image of the subjects of the North Caucasus Federal District is given. The author reveals the essence of the main elements of regional promotion: from determining the direction of advancement to the development and implementation of a communication program. It also analyzes the role of media in the development of the socio-economic image of the territory.