Маркетинговая концепция управления развитием санаторно-курортной сферы экономики курортной территории

Abstract

Analysis of necessities and requirements of key groups of consumers of sanatorium-resort services of resort territory, and also development of effective conceptions of marketing management these service business allows completer to satisfy with the queries of certain groups of camper, and to provide the same to the resort region a steady competitive edge. In the article, going is presented near a management by the sanatorium-resort sphere of economy of resort territory in the cut of marketing imperatives.