Международный имидж Республики Казахстан

Abstract

The article considers the main problems of forming the image of the country, which is the cumulative indicator of the authority of the state and the success of actions in the international arena. Also an assessment of the opinion of the foreign public about the country is considered in the article. In the modern global information society, where the process of exchanging, receiving and delivering information has reached a qualitatively new level, the important role of the state’s international image can notunderestimated.