Особенность разработки стратегических матриц позционирования для рынка туристско-рекреационных услуг

Authors

  • И.С. Штапова Author

Keywords:

industry, market structure, tourism, trends, strategic matrix, quality, market share, concentration, types of tourism strategy

Abstract

The article deals with the tourism industry from the perspective of market structure, highlights the main structural elements of the market, the basic trends in the market of tourist services. The article examines the development of a strategic planning matrix based on quantitative and qualitative characteristics of individual firms and market. The characteristic matrix of strategic fields and possible strategies of firms.

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Published

2015-03-15

Issue

Vol. 1 No. 3 (2015)

Section

Статьи

How to Cite

Штапова И. Особенность разработки стратегических матриц позционирования для рынка туристско-рекреационных услуг // Bulletin of the Expert Council. 2015. Vol. 1, no. 3. P. 32–40.