Инновационный подход к управлению эффективностью гостиничного бизнеса в региональной рыночной среде

Abstract

Questions of ensuring effective functioning of hotel business are especially actual during financial crisis. The description is provided in article and aspects of use of the international approach of «the blue way» in hotel economy reveal. Introduction of innovative technologies of business management of hotel business will allow to change approach to strategic management, having coordinated it to forecasting of long-term tendencies of development of modern technologies.